EVERYONE LOVES A SALE!
Planning all year…making sure all items are ordered…putting price tags on every single leather good…asking for friends to help set up and close down and ring up sales…
And then ordering shopping bags… making signs…posting on Facebook…sending out invites…gathering credit card machines, calculators, and pens…the list goes on and on. “What for,” you might ask.
This is for the Bosca Annual Holiday Sample Sale that I look forward to every year.
The Holiday sale has become a tradition for Bosca. What started out as a small one day sale many years ago in our office in the Marconi building, has now become a huge 9 day sale that we have in the historic North Market in downtown Columbus from November 16th to November 24th.
I can remember our first sale well. That year, we had some extra samples around the factory and decided to hold a small sale for the people in our building. Sara and I set the sale up, grabbed our books (thinking that we would have plenty of time to read), and opened the door. Much to our surprise the office was quickly flooded with people! Voices shrieking with glee saying, “look at this one, what an amazing color” and “can you find another one of these for my sister” and “my boyfriend would love this for Christmas”! Sara and I were suddenly so busy that our books were long forgotten. Before 11am, the shelves were almost bare. We needed more stuff.
Luckily, Mark was available to load up the truck with more wallets, briefcases, totes, desk accessories, duffel bags, and other great leather accessories and rush it over from Springfield. We were completely overwhelmed with the turn out. Our expectations were far exceeded. It felt like when you have a party and you are waiting for people to show up and wondering if anyone will come!
Since that day of the first Bosca Annual Holiday Sample Sale, we have moved twice to bigger venues to accommodate the size of the growing popularity of the sale.
Today, one week out from the sale, I feel many things. I feel nervous like I do every year about getting everything set up. I feel frazzled trying to get everything at home ready for me to be gone 12 hours everyday for 9 days in a row, and I feel hopeful that our customers and the community have gotten the news of the sale and have told their friends. But more than anything else, I feel excited.
I am so proud to be associated with this company and these gorgeous products.
I love the rush of being in the middle of the sale and seeing the looks on people’s faces as they find the perfect gift for their dad or their best friend. I cherish the friendships that I have made with loyal customers who return year after year and I love having a 40 year Bosca customer bring in their most treasured wallet or shave kit or brief bag to show me how well it has worn over the years. I love the support that I get from my friends who are willing to help me just because they think it’s fun.
So on Thursday, when I am busy setting up tables, making signs, unpacking boxes, and checking prices, I may look exhausted and stressed out – but never fear, when those doors open on Saturday, November 16 at 9AM, I will be raring to go!
This year’s sale will be 11/16/13 through 11/24/13 at the North Market 2nd floor 59 Spruce St. in downtown Columbus, Ohio. I’d love to see you there!
What exactly is a CUCITO, anyway?
We are introducing a new Bosca product line, distinctively named the CUCITO collection. Correctly pronounced coo-chi-toe, the word derives from the Italian verb cuciare – meaning, “to stitch.” Sometimes a product has a feature that is so distinctive, it becomes the heart and soul for that particular product. The CUCITO wallet is such a product.
Why we love the CUCITO collection
There are three really cool things about this collection. First, the wallets are cucito a mano, or, hand stitched. With no stitching machine used during any point of the production process, the wallets boast stitching that shows in a distinctively artistic way. When you see the stitches, you’ll instantly fall in love with the product.
The second great thing about the CUCITO collection is that it is made from vegetable tanned leather, meaning the tannis is extracted from natural vegetable parts such as oak leaves. Typically, vegetable tanning makes for a very stiff product, but the guys at the factory are borderline magicians. Using their secret methods forged from decades of experience, they produce a leather wallet that is as soft as your favorite goose down pillow. The finished wallet wears incredibly well, with a patina that gets better and better with age.
The CUCITO collection is available in four cool colors:
- Rich dark brown, the color of a brownie baked to perfection
- Cuoio, which is a tan that is the color of the traditional shoe sole leather
- Black, which might surprise you to know is one of the most difficult colors to achieve
- Cream, a refined and traditional choice
The distinctive leather comes from our favorite tannery, whom we have worked with for the past several years. The collection is crafted in a factory just outside of Florence, Italy. The owner of the factory is an old, dear friend of the Boscas. Here, our product is made right along side Gucci and Ferragamo products.
We believe that the Cucito collection is modern, original, and inspiring. And, of course, the collection has a sharp Italian name because the Boscas live la dolce vita!
A surprising Encounter in Firenze May 14, 2012
As you may have read in our last blog entry, Piping For The Soldiers, we love to travel as a family and feel that it is one of the most important experiences that we can give to our children. Our trip to see the beaches of Normandy really got us thinking about our place in the world and reminded us of an extraordinary experience we had on a family trip to Italy.
A few years ago, actually ten, The Bosca family was spending a spring vacation in Florence, Italy (definitely a family favorite)! Mario and Nicholas were 6 and 3 respectively and we were enjoying a fun filled visit full of weapon museums for Nicholas and Ferrari stores for Mario. To Chris and I it was a time of feeling a bit strange to be Americans out in the world. To many Europeans, Americans were not very popular and we wondered what people were thinking or feeling about having us there. We found ourselves wondering where we really fit in and how the image of Americans was changing. It was a wonderful trip with an undertone of uncertainty.
After a day of comparative gelato-ing (a family expression), seeing cool stuff in the Bargello, walking through the Central Market, having more gelato, eating Panini on the curb in the Piazza Signoria, playing some soccer in the piazza with some Italian students, and having a short rest, we went to a favorite Pizzaria down the street from our apartment.
Upon entering it was clear that we were the only Americans dinning there that night. We were seated and Chris and I had a delicious Chianti and the boys were feeling very lucky to have been able to order their favorite Fantas. Now I will say here that our darling children are not absolutely perfect as their grandparents might tell you, but they do have very nice table manners and they know how to act in an adult situation. We were talking and laughing amongst ourselves but I was a little uncomfortable due to the man a few tables over who was watching us very closely. I tried to ignore him the best I could but I felt his eyes on us as I ate my way through my gorgonzola pizza. Chris, Mario, and Nicholas all became aware of his stares and we could not figure out what we were doing that was causing him to watch our every move.
At the end of his dinner, the gentleman approached out table. He was elderly and dignified looking, and he was accompanied by what looked to be his grandson. He asked us if we were Americans. We had already been feeling defensive, so we answered yes with some hesitation. He spoke in English, perfect but heavily accented with French. He said:
“thank you for being Americans, and for all that America has done for the world in the past, all that you are doing at the present, and all that you will do in the future.”
I was so stunned I could not answer. How I wish that I could go back and tell him how much I appreciated his words. He quietly left us with our jaws on the floor. I felt such strong emotions. Of course we cannot always know that what we, as a nation, are doing is correct, and will have the best influence on the course of history, and many times we may do the wrong thing. But we do stand for our values, often with courage and bravery.
Knowing what is really right and wrong in the world today seems to be more complicated and less black and white to me all the time. This man’s viewpoint was very clear and very passionate. It was born out of his personal experience in WWII. He made us feel both humble and proud at the same time. We can’t go back in time, but today we would like to thank this man, and the French for remembering.