Rome Wasn’t Built in One Day and Neither Was Bosca.com (Part 1)
So, how on earth do I write a blog about the creating of the new Bosca web site? So many pieces and parts, so many people involved, so many hours spent… I will start by just telling you what it was like from the wife’s perspective…
The boys and I never knew who was coming to dinner, Dr. Jeckel or Mr. Hyde…that was the question. I remember Chris in Michigan this summer sitting in a rocker on our front porch working on copy and having a blast! “This is one of the reasons I love what I do” he said. Hummmm, then the next day (or even that afternoon) “We will never get this done, there are thousands of photos to be taken, and hours and hours of copy to be written awwwwww!” We would then go for a swim or to walk Hugo and Lucca and then it would be back to the rocker. There were nights when I would roll over at 2am, 3am, or 4am and there would be no Chris. I would tip toe out to the kitchen and see his office light on. Lost sleep, a few gray hairs, a little snippy at the wife and Mario and Nicholas some evenings but in the end Chris did as Chris does…he kept at it. The best part of the process for me was seeing everyone working together so well and supporting each other. Bosca really is a great place to work and a fantastically talented team of people.
What I learned: Next time someone suggests rebuilding the website get out of the building fast. They are crazy, dangerous people. Don’t believe anything they say. They will tempt you and tell you things that you want to believe. These people are the Sirens on the Rocks. Beware.
I do remember sitting on my mom’s porch for hours working on copy for product and product detail shot descriptions. Sun goes up… sun goes down.
Filming bag videos with Oliver – looking at the pile of bags wondering if we would ever be done (but then seeing the results after Oliver’s editing and feeling like Santa Clause had just made a visit to the building).
WONDERING what the web people were talking about. FIGURING out what the web people were talking about. WONDERING how much I still did not know that I did not know.
Hearing “we’ll be fine.” Totaling up the number of images that needed to be shot, the number of minutes and hours that that translated to, and realizing we will not be fine. Finding Andy (the fabulous photographer) and knowing that we would be fine – more than fine.
That blasted googledoc thing just moved again!!!!!!!!!!! No, it is not my imagination- that thing moves. On it’s own.
Cut paste Cut paste Cut paste Cut paste Cut paste Cut paste Cut paste Cut paste Cut paste Cut paste Cut….
Seeing the results at 4:45am on the 23rd of October!!!
I had no idea the amount of work that went in to launching a new website, but now I do!
It is really admirable how everyone at Bosca (and other outside resources like Andy and Oliver) came together and pulled together such a tremendous amount of work product in such a short amount of time.
The Top Five things I learned along the way:
1) It always takes 4x longer than I promise and/or anticipate.
2) I can’t do everything by myself even though I’d like to believe I could.
3) Being part of a team is way more awesome and rewarding than being able to say, “I Did That” — trust me.
4) I work with the most amazing, supportive, genuine, hardworking people…ever.
5) I will have my head checked if I suddenly get the desire to propose-push-beg-or plead to do a new website again.
Having had ringside seats to the spectacle that was the development of the new Bosca site I can say without reservation that the amount of work, time, and heart that went into its realization is inspiring. It’s a lovely thing when people come together to accomplish something substantial; and now it has been accomplished.
Kick back. Relax. Enjoy!
…but only for a little while.
Part II which will be posted soon will give some more perspectives and tell about the wonderful ADEPT MARKETING firm that helped us to make this all possible.
A surprising Encounter in Firenze May 14, 2012
As you may have read in our last blog entry, Piping For The Soldiers, we love to travel as a family and feel that it is one of the most important experiences that we can give to our children. Our trip to see the beaches of Normandy really got us thinking about our place in the world and reminded us of an extraordinary experience we had on a family trip to Italy.
A few years ago, actually ten, The Bosca family was spending a spring vacation in Florence, Italy (definitely a family favorite)! Mario and Nicholas were 6 and 3 respectively and we were enjoying a fun filled visit full of weapon museums for Nicholas and Ferrari stores for Mario. To Chris and I it was a time of feeling a bit strange to be Americans out in the world. To many Europeans, Americans were not very popular and we wondered what people were thinking or feeling about having us there. We found ourselves wondering where we really fit in and how the image of Americans was changing. It was a wonderful trip with an undertone of uncertainty.
After a day of comparative gelato-ing (a family expression), seeing cool stuff in the Bargello, walking through the Central Market, having more gelato, eating Panini on the curb in the Piazza Signoria, playing some soccer in the piazza with some Italian students, and having a short rest, we went to a favorite Pizzaria down the street from our apartment.
Upon entering it was clear that we were the only Americans dinning there that night. We were seated and Chris and I had a delicious Chianti and the boys were feeling very lucky to have been able to order their favorite Fantas. Now I will say here that our darling children are not absolutely perfect as their grandparents might tell you, but they do have very nice table manners and they know how to act in an adult situation. We were talking and laughing amongst ourselves but I was a little uncomfortable due to the man a few tables over who was watching us very closely. I tried to ignore him the best I could but I felt his eyes on us as I ate my way through my gorgonzola pizza. Chris, Mario, and Nicholas all became aware of his stares and we could not figure out what we were doing that was causing him to watch our every move.
At the end of his dinner, the gentleman approached out table. He was elderly and dignified looking, and he was accompanied by what looked to be his grandson. He asked us if we were Americans. We had already been feeling defensive, so we answered yes with some hesitation. He spoke in English, perfect but heavily accented with French. He said:
“thank you for being Americans, and for all that America has done for the world in the past, all that you are doing at the present, and all that you will do in the future.”
I was so stunned I could not answer. How I wish that I could go back and tell him how much I appreciated his words. He quietly left us with our jaws on the floor. I felt such strong emotions. Of course we cannot always know that what we, as a nation, are doing is correct, and will have the best influence on the course of history, and many times we may do the wrong thing. But we do stand for our values, often with courage and bravery.
Knowing what is really right and wrong in the world today seems to be more complicated and less black and white to me all the time. This man’s viewpoint was very clear and very passionate. It was born out of his personal experience in WWII. He made us feel both humble and proud at the same time. We can’t go back in time, but today we would like to thank this man, and the French for remembering.
Sunday Best – Popovers & Oranges
There is something about the approach of the holidays that trips a switch in my brain. Or maybe it’s in my heart. It was always around this time of year that my father would make his Sunday morning special, Popovers and- get this- sliced oranges with olive oil and freshly ground black pepper.
Stop- don’t leave- don’t stop reading!! It’s not crazy- I promise (and it is certainly not a made up recipe just to find reasons for you to order more of our Bosca Tuscan Olio Nuovo- Olive oil pressed in the month of November from one vineyard in Tuscany and rushed here in first class seats… (OK- I did make up that last part)).
I know that it sounds weird. It is weird. Even in Italy it is anachronistic, but it is a real thing from the Rome area.
If you have not had these you have missed one of life’s great eating experiences. Popovers rise magically in the oven, with a golden brown top, and a consistency that brings to mind pudding, but is really in the bread zone. Add butter and a bit of jam– STRAWBERRY is the best, but take your pick.
Ingredients & Directions;
- 1 C flour
- 1/2 tsp salt
- 1 C milk
- 2 eggs
In a bowl, beat all ingredients together gently with a fork or hand rotary mixer. Beat JUST until mixed. Too much will reduce volume. Fill greased custard cups 1/2 full. Bake at 425 for 20 min then reduce heat to 350 and bake for 15 more minutes.
Now the Oranges…
With a sharp knife cut the top and bottom to expose the fruit, and then carefully slice off the rest of the skin. Slice the orange in to thin-ish slices. Arrange them as artfully as you can (you can probably do better than I) on a plate or platter and drizzle with olive oil and grind some fresh black pepper over the fruit.
Use really good oil that will stand up to the strong taste of the oranges, but don’t worry- the round, smooth taste/texture of the oil and the bright, acidy flavor of the oranges really do work together.
I promise you won’t be disappointed when you try it!